Search engine optimisation that drives patient acquisition
Solutions that deliver reliable Organic SEO results for your clinic
Search engine optimisation (SEO) is a vital part of any digital marketing strategy. It’s what gets you seen by potential customers and can be a powerful catalyst for growth. With our knowledge and expertise, we can plan, execute, and track SEO campaigns for businesses keen to expand their reach and become an established brand within their industry.
From keywords and content to analytics, we handle everything.
Dominate local search, outrank competitors
& attract more high value patients, consistently
Our SEO strategies are built for lasting impact in the dental and healthcare space
Expert Organic SEO services to
drive traffic, rankings & growth
- Content Planning, Strategy, Creation & Optimisation
- Keyword Research & Mapping
- Website SEO Audit & Technical Optimisation
- E-E-A-T (Experience, Expertise, Authority, Trust) Optimisation
- On-Page SEO (Title Tags, Meta Descriptions, Headings, etc.)
- Voice Search & AI Optimisation
- Internal Linking Strategy
- Backlink Profile Analysis, Strategy & Management
- Blogger Outreach & Sustainable Link-Building
- User Experience (UX) & Core Web Vitals Optimisation
- Google Search Console & Analytics Setup & Monitoring
- Competitor Analysis & Benchmarking
- Schema Markup & Structured Data Implementation
- Image & Video SEO Optimisation
- Local SEO (Google Business Profile Optimisation & Citations)
- Mobile SEO & Responsiveness Optimisation
- Algorithm Update Monitoring & Strategy Adjustments
- SEO Reporting & Ongoing Performance Tracking
A powerful organic SEO strategy is your clinic’s key to long-term success
The primary goal of SEO is to boost your search engine rankings, but it also provides numerous additional benefits you can leverage to maximise reach.
Maximise website traffic for conversions
Leverage the organic traffic coming to your site to generate leads and sales.
Build trust and credibility with potential and existing patients
Establish trust with potential customers, making them more likely to do business with you.
Position yourself as a healthcare authority
Strengthen your reputation as a go-to expert, making it easier to attract high-value clients.
Implement a strategic SEO approach and maximise E.E.A.T.
Focus on expertise, experience, authority, and trustworthiness to improve rankings and conversions.
Maximise website traffic for conversions
Leverage the organic traffic coming to your site to generate leads and sales.
Outrank competitor clinics and dominate search results
Gain a competitive edge by securing top positions on search engines, attracting more patients.
Increase your clinic’s brand awareness
Expand your reach so more potential patients recognise and remember your business.
Enhance patient interactions and engagement
Foster relationships with site visitors, encouraging repeat business and patient loyalty
We don’t hide behind superficial data & chase vanity metrics
A true conversion is a patient in the clinic & money in the bank!
Setting realistic expectations
Things to consider as an SEO client...
Aligning expectations and timeframes is key to executing a successful organic SEO project. Below are some of the most important campaign facts to keep in mind.
SEO takes time, and consistency is key
SEO is a long-term strategy, not a quick fix, requiring ongoing effort to see lasting results.
Your expertise and input is essential
Your industry expertise is key to assisting with conceptualising valuable content.
Organic SEO is complex and ever-changing
Success requires adapting to evolving search algorithms, best practices, and competitor strategies.
Results can be unpredictable
Rankings fluctuate due to competition, algorithm updates, and other factors, making flexibility crucial.
Organic SEO is not just about rankings, it's about conversions & ROI
Without a solid conversion and sales strategy, traffic simply won’t translate into leads or sales.
Content quality matters more than ever
Simply ranking isn’t enough; high-quality content is key to engaging users and driving conversions.
Technical SEO is just as important as keywords
Site speed, mobile-friendliness, and structured data all impact rankings and user experience.
SEO and other marketing efforts work together
Combining SEO with multi-channel marketing creates a more powerful online presence.
Client Case Study - Fulham Road Dental, London
A website built for conversion
A great clinic website isn’t just about aesthetics, it’s about turning site visitors into patients. This website had to reflect the modern, award-winning clinical experience offered at Fulham Road Dental, and guide visitors smoothly from homepage curiosity to booking an appointment.
Ranking #1 on Google
We design and optimise websites to perform. Just as Fulham Road Dental is the go-to high-quality dental practice in SW6, our sites dominate search results for the most valuable treatments, making your clinic as visible online as it is trusted in person.
Mobile-first design that works
With most patients browsing via smartphones, we make every site fast, responsive, and intuitive, so they can effortlessly book treatments, whether they’re unwinding on the sofa or heading into a meeting.
Streamlined patient journeys
Fulham Road Dental offers seamless online booking that is fast and simple along with immersive tour content. We create patient journeys that guide visitors from first glance to booking in a few intuitive clicks.
Websites proven to grow clinics
Websites that are growth engines. This website is built to mirror the level of care, technology, and excellence that Fulham Road Dental delivers. The result equals higher traffic, more enquiries, and more patients.
Transparent pricing & straightforward terms
View our SEO pricing & contract terms upfront, no surprises, no pressure
Associated Services for Organic SEO
Web
Without clarity, website visitors get lost.
With intuitive design, patients find what they need.
Content
Without the right copy, SEO can’t deliver.
With it, you rank higher and convert faster.
Link Building
Without Link Building, your authority stalls.
With it, you rise above the competition.
Client Reflections
My advice? Hire them. It will be the best business decision you've made in a long time.
They went as far as to propose technical solutions for business problems that we encountered along the way.
Brands that trust us include
We’d love to explore how we can support your patient acquisition goals
Will SEO help increase my website traffic and sales?
Yes, SEO (Search Engine Optimisation) can significantly help increase your website traffic and sales. By improving your website’s visibility on search engines like Google, SEO makes it easier for customers, both old and new, to find your products or services. A well-optimised site ranks higher in search results, attracting more organic (unpaid) traffic from users actively searching for what you offer.
The long-term benefits of SEO can be substantial. It helps attract not just more visitors, but the right kind of visitors, as good SEO is tailored to target those more likely to convert into paying customers. With so many businesses online, brands are keen to increase their visibility. Over time, these efforts can lead to better user engagement, higher conversion rates, and increased sales.
It’s important to view SEO as an investment in your business’s growth. With the right approach, it can deliver consistent, measurable improvements in both traffic and sales over time.
How long does it take to see results from SEO?
The timeframe for seeing results from SEO can vary, but most businesses start to notice meaningful improvements within three to six months. This depends on several factors, including your industry, the competitiveness of your keywords, the current condition of your website, and how established your online presence is.
Initial progress is always exciting. This might look like improved search rankings, more website traffic, or better brand visibility in general. You might then notice a significant growth in enquiries or sales as your site gains traction with search engines.
It’s important to understand that SEO is a gradual process. Unlike paid advertising or suddenly going viral on social media, the effects aren’t immediate, but the results tend to be more sustainable over time. The efforts made early on contribute to building trust, authority, and relevance, all of which are key elements that help drive long-term success and keep your name in people’s minds.
Do I need ongoing SEO, or is it a one-time service?
SEO works best as an ongoing process rather than a one-time task, as the digital landscape is always changing. Search engines regularly update their algorithms and competitors refine their strategies. Additionally, new trends shape how people search online for the information, product, or service they need. To stay competitive and continue growing your visibility, it’s important to keep your SEO efforts active and up to date.
Ongoing SEO allows your website to adapt to changes, uncover new opportunities, and steadily build on the progress already made. It ensures your site continues to align with what search engines and users are looking for, helping you reach the right audience more effectively over time. By regularly analysing performance, you can identify areas for improvement and optimise your approach accordingly.
Treating SEO as a continuous part of your marketing strategy gives you the best chance of achieving long-term results and sustained growth. This consistent effort ultimately builds stronger brand recognition and drives more relevant traffic to your site.
What happens if I stop doing SEO?
If you stop doing SEO, your website may gradually lose its visibility in search engine results. Search engines regularly update their algorithms, and as competitors continue to optimise their sites, your rankings could decline, making it harder for potential customers to find you. This can result in a decrease in organic traffic, leading to fewer visitors and, ultimately, fewer conversions or sales.
Even if your website is currently performing well, SEO requires ongoing updates to maintain and improve its position. Without regular optimisation, your site may struggle to keep up with newer, more optimised websites in your industry.
Additionally, if you stop SEO efforts, technical issues or content gaps could go unaddressed, negatively impacting user experience. To stay competitive and ensure long-term success, continuous SEO investment is necessary to remain visible, relevant, and engaging to your audience.
Is SEO better than paid advertising (like Google Ads)?
SEO and paid advertising serve different purposes, and one isn’t necessarily better than the other. SEO focuses on improving your website’s visibility in organic search results, which can lead to consistent, long-term traffic without ongoing ad spend. However, it takes time to see results. Paid advertising, such as Google Ads, delivers immediate visibility and can quickly drive targeted traffic to your site, but it stops as soon as you pause your budget.
Each approach has its strengths. SEO builds long-term value and trust, while paid ads offer speed and flexibility. Rather than choosing one over the other, many businesses benefit most from a combined strategy. Paid advertising can generate quick wins while your SEO efforts gain traction in the background.
Together, they offer a balanced approach to increasing traffic, reaching different parts of the customer journey, and maximising your return on investment across both short and long term.
Do you offer custom SEO strategies based on my industry?
Yes, we provide custom SEO strategies tailored to your specific industry and business needs. Every sector has its own search trends, competition levels, and customer behaviours, so a generic approach won’t deliver the best results. We take the time to understand your business, analyse your market, and develop a strategy that aligns with your goals and audience.
This customised approach allows us to focus on the most relevant opportunities for your business. We’ll put all our effort into helping you stand out and attract the right kind of traffic. From keyword targeting to content planning and overall strategy, every element is shaped by the context of your industry.
By aligning your SEO strategy with the realities of your market, we can deliver more focused, effective, and sustainable results. The goal is to improve visibility, increase engagement, and drive meaningful growth tailored to your business environment.
How do you perform keyword research?
Our keyword research process is designed to identify the most valuable search terms for your business based on what your potential customers are actively looking for. We start by learning about your products, services, goals, and target audience. From there, we use a combination of tools and data to find relevant keywords with strong search volume and manageable competition.
We look at a range of keyword types, including those that attract high-intent visitors who are ready to take action, as well as broader terms that build awareness and interest. Competitor analysis also plays a role, helping us uncover gaps and opportunities in your market.
Once we’ve compiled a list, we prioritise keywords based on relevance, search intent, and potential to drive meaningful results. This research becomes the foundation for content planning and on-site optimisation, helping ensure your website attracts the right traffic and ranks for the terms that matter most to your business.
How do you measure the success of an SEO campaign?
We measure the success of an SEO campaign using a range of key performance indicators that reflect both visibility and business outcomes. These include improvements in search engine rankings, increases in organic traffic, and growth in keyword visibility across relevant search terms. We also monitor engagement metrics such as bounce rate, time on site, and page views to assess how users interact with your content.
We also track conversions like enquiries, sign-ups, or sales to understand how effectively the current SEO effort is supporting your business goals. Clear and consistent reporting allows us to evaluate progress and make informed decisions about how to refine the strategy to make it as effective as possible.
Success isn’t just about higher rankings; it’s about attracting the right audience and turning that traffic into meaningful results. By aligning performance metrics with your objectives, we make sure the campaign stays focused on delivering long-term value for your business.
Is SEO suitable for small businesses or start-ups?
Yes, SEO is highly suitable for small businesses and start-ups. In fact, it can be one of the most cost-effective ways to build visibility and attract customers in the early stages of growth. By helping your website appear in search results when potential customers are actively looking for your products or services, SEO creates opportunities to compete with larger businesses without relying solely on paid advertising.
For small businesses, a targeted SEO strategy focuses on reaching the right audience, building trust, and generating consistent traffic over time. It allows you to establish an online presence, improve brand awareness, and create long-term value from your digital marketing efforts.
While results take time, the benefits are lasting. With the right approach, even a modest SEO investment can deliver a strong return and lay a solid foundation for sustainable growth as your business develops. SEO helps level the playing field online.
What are the risks of poor or unethical SEO practices?
Poor or unethical SEO practices, often referred to as “black hat” techniques, can carry serious risks for your website and business. These methods might include keyword stuffing, buying backlinks, using duplicate content, or attempting to manipulate search engine algorithms. While they may produce short-term gains, they often lead to long-term harm.
Search engines are designed to detect and penalise these tactics. If your site is flagged for violating guidelines, it could suffer a drop in rankings or be removed from search results entirely. This loss of visibility can significantly reduce traffic, damage your brand’s reputation, and take a long time to recover from.
Even less extreme but poorly executed SEO can lead to a bad user experience, low engagement, and wasted resources. Working with a provider who follows best practices and prioritises quality ensures your SEO efforts are sustainable, effective, and aligned with search engine standards.