Targeted PPC campaigns that accelerate clinic growth
Solutions that deliver reliable consistent patient leads for your clinic
Pay per click (PPC) advertising is a powerful tool for instantly reaching patients who are actively searching for your services. It offers precise targeting, measurable results, and the ability to scale quickly. With our expertise, we plan, launch, and optimise high performing PPC campaigns tailored to your clinic’s goals, driving immediate traffic, high quality leads, and measurable growth. From keyword targeting and ad copy, to budget management and tracking, we handle every aspect.
Take control of your visibility fast, stay ahead of competitors, and drive patient enquiries
Our PPC strategies are designed for immediate results and long-term success in the healthcare sector.
PPC solutions to put your clinic in front of the right patients at the right time
- Keyword Research, Match Types & Bid Strategy
- Google Ads Campaign Setup & Management (Search, Display, PMax)
- Ad Copywriting, A/B Testing & CTA Optimisation
- Conversion Tracking & Tag Implementation
- Landing Page Review & Conversion Rate Optimisation (CRO)
- Negative Keywords & Budget Efficiency
- Bid Adjustments by Location, Device & Audience
- Remarketing & Audience Targeting
- Account Structure & Quality Score Optimisation
- Competitor Ad Analysis & Strategy
- Ad Extensions Setup (Sitelinks, Callouts, etc.)
- Fraud Click Monitoring & Protection
- Custom Reporting Dashboards & Monthly Insights
A high performing PPC strategy is a fast route to consistent, high quality patient acquisition.
Drive immediate traffic and fast-track patient acquisition
Launch targeted ads that bring qualified visitors to your site instantly that are ready to convert.
Reach high-intent patients at the right time
Appear when potential patients are actively searching for the treatments and services that your clinic offers.
Control your budget while scaling results
Set daily limits and only pay when someone clicks, ensuring that you retain full control over ad spend and ROI.
Test, optimise, and grow with data driven insights
Use performance analytics to refine campaigns and improve results week on week.
Outrank competitors in paid search results
Secure premium ad placements ahead of rival clinics to capture more patient attention.
Increase visibility for your clinic and treatments
Boost brand awareness and stay top of mind across Google, YouTube, and partner sites.
Support seasonal campaigns and time-sensitive offers
Drive interest around new treatments, promotions, or opening hours with speed and precision.
We don’t chase clicks, we drive real revenue, because
true performance is bookings, not bounce rates.
Setting realistic expectations
Things to consider as a PPC client...
PPC can deliver fast results, but it’s not a replacement for SEO
Use PPC to generate immediate traffic and leads whilst you work hard on organic SEO rankings in the background.
Paid traffic stops the moment you stop spending
Unlike SEO, which compounds over time, PPC results end as soon as your budget runs out and it can be expensive if you get it wrong.
PPC should complement your broader digital strategy
The best results come when PPC works alongside SEO, content marketing, and CRO (Conversion Rate Optimisation) efforts.
Budgets must be monitored and optimised consistently
Costs can escalate quickly without careful management and constant refinement.
Clicks don’t always mean conversions
Without a solid conversion and sales strategy, traffic simply won’t translate into leads or sales.
Ad fatigue and competition impact performance
Regular testing and creative refreshes are needed to avoid declining engagement and rising costs.
It’s a great tool for testing what works
We can use PPC to identify which keywords, messages, and offers resonate with potential patients and feed those insights into your wider SEO strategy.
Client Case Study - Direct Dental, London
PPC campaigns built for enquiries
We don’t just run ads, we design campaigns that generate real patient enquiries. Every click is optimised to drive calls, bookings, and measurable growth for your clinic.
Track your ad spend
Our PPC management connects clicks to conversions, giving you a clear view of ROI. You’ll know exactly how much revenue each campaign generates for your practice.
High-intent targeting
We focus your budget on patients who are actively searching for treatments, not casual browsers. This ensures your ads reach the right people at the right time.
Data-driven optimisation
We continually test, refine, and optimise campaigns, from keywords and ad copy to landing pages, ensuring performance improves month-on-month.
Transparent results that matter
We go beyond impressions and clicks. Our PPC campaigns deliver meaningful metrics: more calls, more bookings, and more new patients through your door.
Transparent pricing & straightforward terms
View our SEO pricing & contract terms upfront, no surprises, no pressure
Associated Services for Paid Search
Web
Without clarity, website visitors get lost.
With intuitive design, patients find what they need.
Systems
Without intelligent systems, opportunity is lost.
With them, you scale with precision and confidence.
Content
Without the right copy, SEO can’t deliver.
With it, you rank higher and convert faster.
Client Reflections
My advice? Hire them. It will be the best business decision you've made in a long time.
They went as far as to propose technical solutions for business problems that we encountered along the way.
Brands that trust us include
We’d love to explore how we can support your patient acquisition goals
How does paid search advertising differ from healthcare SEO?
Paid search advertising in healthcare involves paying for ad placements on search engines like Google or Bing. Healthcare providers bid on relevant keywords, such as “private GP near me” or “emergency dentist”, and their ads appear in prominent positions on the search results page. This approach offers immediate visibility but incurs a cost every time someone clicks on the ad.
Healthcare SEO, on the other hand, aims to improve a practice’s position in the organic search results without paying. This is done through strategies such as creating optimised content, improving website structure, and building links from trusted healthcare-related websites. Although it takes more time to see results, SEO builds a stronger and more sustainable online presence over the long term.
The main difference is that paid advertising delivers fast results with ongoing costs, while healthcare SEO focuses on long-term growth through consistent effort. When used together, these strategies can complement each other and help healthcare providers reach more patients online.
How do I know if paid search is right for my healthcare business?
Paid search can be an effective tool for healthcare providers who want to attract new patients quickly, especially in competitive markets where organic rankings may take time to build. It works well for practices offering in-demand services that people actively search for online, such as private GP appointments, dental emergencies, or specialist consultations.
Healthcare businesses with time-sensitive services, such as flu clinics, seasonal treatments, or limited promotional offers, can benefit from the immediate visibility that paid search provides. It also allows practices to target specific locations and reach patients searching within their area, making it ideal for clinics, dental practices, and physiotherapists looking to boost local patient enquiries.
Before investing, it’s important to consider your goals, budget, and the competitiveness of your local healthcare market. Running a small-scale campaign first can help you evaluate the return on investment and determine if paid search fits into your broader healthcare marketing strategy.
What is Google Ads and how does it work for healthcare businesses?
Google Ads is an online platform that helps healthcare providers show their ads on Google search results and other websites. You choose keywords that match what potential patients are searching for, like “private GP near me” or “dental clinic in London”, and your ad can appear when someone types in those terms.
It works using a pay-per-click system, which means you only pay when someone clicks on your ad. Google decides which ads to show and in what order by looking at how much you are willing to pay, how relevant your ad is, and the quality of your ad and website.
Google Ads lets you control where and when your ads appear, such as by location, time of day, or device. You can set your budget, track how well your ads perform, and make changes to get better results. It is a useful way for healthcare businesses to reach local patients, increase visibility, and promote services quickly.
What is the difference between Google Search Ads and Google Display Ads?
Google Search Ads show up when someone types a healthcare service into Google, like “private GP near me” or “emergency dentist in Manchester.” These ads appear at the top of the search results and help you reach people who are actively looking for the services you provide. They are great for attracting patients who need care right away and want quick answers.
Google Display Ads work differently. They show pictures or banners on other websites, apps, and YouTube while people are browsing online. These ads can reach people even if they are not searching for healthcare services at the moment. Display Ads are useful for building awareness about your clinic, sharing special offers, or reminding people about your services so they think of you when they need care.
In short, Search Ads help bring in patients who are ready to book an appointment, while Display Ads help more people learn about your healthcare practice. Using both types together can help your practice grow and reach more patients over time.
How do you determine the keywords for my healthcare paid search campaign?
Choosing the right keywords for your healthcare paid search campaign starts with understanding your practice, target patients, and goals. We begin by researching the medical services you offer and identifying the words or phrases potential patients are likely to use when searching online, such as “private GP appointment” or “emergency dental care.”
We analyse healthcare industry trends, competitors, and patient behaviour to find high-intent keywords that match your services. Using keyword research tools, we look at search volume, competition, and cost-per-click to find a balance between broad keywords that reach many people and specific, long-tail keywords that often bring better quality leads.
We also identify negative keywords to avoid irrelevant searches and save your budget. Throughout your campaign, we closely monitor keyword performance and adjust the strategy to focus on terms that deliver the best results, helping your healthcare practice attract the right patients efficiently.
How do you optimise a healthcare paid search campaign for better results?
Optimising a healthcare paid search campaign means regularly checking and improving how well it performs to get the best value. We start by looking at important numbers like how many people click your ads (click-through rate), how much each click costs (cost-per-click), and how many visitors actually book appointments or contact you (conversion rate).
We then see which keywords and ads bring the most patients and keep those. We remove keywords that don’t work well or attract the wrong people. We also test different ad messages to find the ones that catch people’s attention and update your website pages so they clearly match what patients are looking for.
We adjust bids and budgets to spend more on what works best, and we use targeting to reach the right local patients. Adding negative keywords helps avoid unwanted clicks. We keep monitoring the campaign and making changes to stay ahead of trends and competitors, so your healthcare practice keeps getting better results over time.
How do you prevent overspending in healthcare paid search campaigns?
To stop overspending on healthcare paid search ads, we first set clear daily and monthly budgets. This means you decide how much money you want to spend each day and month, so you don’t go over. We then organise your ads carefully to make sure your money is spent in the right places, like on the best keywords, groups of ads, and in the right locations where your patients live.
We keep a close eye on your campaign every day. We check important numbers like how much each click costs, how many people contact your clinic, and if the ads are bringing in new patients. If some ads or keywords don’t work well or cost too much, we lower their budget or pause them. We can also use tools that automatically adjust your spending based on how well your ads are doing.
By regularly checking and making changes, we help you use your money wisely. This keeps your healthcare ads working well while making sure you don’t spend too much.
Can paid search advertising help me generate immediate leads for my healthcare business?
Yes, paid search advertising can help you get patients quickly. Your ads show up when people search for healthcare services you offer, like “urgent dentist near me” or “private GP appointment.” This means you reach people at the exact moment they need care and are ready to book. Paid search is great if you want fast results, especially for new services, special offers, or urgent campaigns.
By choosing the right keywords and writing clear, attractive ads, you can start getting visitors to your website or booking page within hours of starting your campaign. Unlike regular SEO, which can take months to work, paid search puts your healthcare practice at the top of Google search results right away.
To get the best results, you need clear goals, a well-organised campaign, and a good plan to turn visitors into patients. When done right, paid search can bring a steady stream of new patients from day one.
How do you measure the success of a healthcare paid search campaign?
To see if a healthcare paid search campaign is working well, we track important numbers that match your goals. These include how many people click your ads (click-through rate), how much each click costs (cost-per-click), how many visitors take action like booking an appointment (conversion rate), and how much money you earn compared to what you spend on ads (return on ad spend).
We also check the quality of your keywords. This means how relevant your ads and website pages are to what people are searching for. Good quality scores help your ads show in better spots and can lower costs.
For healthcare, we focus on tracking key patient actions such as appointment bookings, phone calls, or contact form submissions from your website. We review these results regularly and use the data to improve your ads, refine targeting, and adjust bidding strategies. This ongoing process ensures your campaign meets your healthcare practice’s goals and delivers the best return on investment possible.
How do you manage bidding strategies for healthcare paid search?
Managing bids in healthcare paid search means choosing the best way to spend your budget to get the results you want. First, we learn about your goals, like getting more patient bookings, increasing calls, or bringing more visitors to your website. Then we pick a bidding method that fits those goals.
For campaigns focused on getting patients to take action, we often use automated bidding like Target CPA (cost-per-acquisition) or Maximise Conversions. These let the system adjust your bids automatically to reach people most likely to book an appointment or contact your clinic. If your goal is to increase website visits or brand awareness, strategies like Maximise Clicks or manual bidding might work better.
We watch your campaign closely and make changes based on performance. If some keywords or ads don’t work well, we lower their bids or move the budget to better-performing areas. This ongoing work helps your healthcare ads bring more patients and use your budget wisely.
How long does it take to see results from a healthcare paid search campaign?
One of the benefits of paid search for healthcare businesses is that it can bring fast results, often within hours of starting your campaign. As soon as your ads go live, they can appear in Google search results and start sending visitors to your website right away. However, the time it takes to see strong results depends on things like your healthcare speciality, competition, the keywords you choose, and your budget.
If your campaign is focused on getting patient bookings or enquiries, you may see some bookings quickly. But to make your campaign work as well as possible, it usually takes a few weeks. This time lets us test different ads, adjust bids, target the right audience, and collect enough information to make smart improvements.
Overall, while you can get some early results fast, a fully optimised healthcare paid search campaign typically takes about 2 to 4 weeks to deliver consistent, quality results.